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Tim Cook is the latest CEO to question the ‘metaverse’

While the Meta funnels billions into CEO Mark Zuckerberg’s metaverse argument, Apple CEO Tim Cook believes most people couldn’t even define the metaverse, let alone spend long periods of time living within it. the.

“I always think it’s important for people to understand what something is,” Cook Dutch told the publication Bright (via google translate). “And I’m really not sure the average person can tell you what the metaverse is.” In other words, despite persistent reports of Apple’s interest in building all sorts of AR and VR hardware, Cook isn’t ready to claim that the company is working in a so-called “metaverse.”

Mark Zuckerberg has a different view. Earlier this year, Meta’s CEO told his employees that the company is in a “very deep philosophical competition” with Apple to build the metaverse. “This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating, they build a better experience for the consumer,” Zuckerberg said, contrasting what he says is Apple’s closed approach to development. more interoperable than Meta.

“I’m really not sure the average person can tell you what the metaverse is”

Cook also expressed skepticism that people will want to spend long periods of time in virtual reality in the future. “[VR is] something you can really immerse yourself in. And that can be used in a good way. But I don’t think you want to live your whole life that way,” she said. Sparkly. “Virtual reality is for set periods, but it’s not a way to communicate well.”

Cook’s comments make him the latest high-profile CEO to express skepticism about the metaverse. Snap CEO Evan Spiegel saying The Guardians that the company avoids using the term because it’s “pretty ambiguous and hypothetical,” and that if you were to ask a room of people to define it, all of their definitions would be “totally different.” Meanwhile, Amazon device chief David Limp recently said that if he were to ask “a few hundred people what they thought the metaverse was, we’d get 205 different answers” and that there is no “common definition” of the term.

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