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E3 Returns Live, June 2023, For Fans And Industry Members Alike

The Electronic Entertainment Expo, better known as E3, returns in 2023 as an in-person event from June 13-16.

Once the main annual event of the gaming industry, E3 has lost importance over the years as other events have capitalized on E3’s multi-year absence. The trade show is now embarking on a new strategy to recapture fan interest and woo major brands as it faces a packed gaming event calendar, with dozens of live and virtual exhibits each year.

Next year’s E3 will be launched in partnership with ReedPop, an exhibition company that puts on some of the world’s largest entertainment trade events, including Penny Arcade Expo (PAX), New York Comic-Con and Star Wars Celebration. As reported by GameIndustry.biz, the 2023 iteration of E3 will be a hybrid event for both business attendees and fans: the first two days will be focused on business and exclusive to industry workers; the third day will include a mix of events, with half of the Los Angeles Convention Center dedicated to industry workers and the other half to general consumers; the last day will be dedicated to the fans.

Some of the new show features include an E3 app where attendees can host in-person meetings, media assets sent directly to inboxes before and during the show for industry workers, and increased access for independent publishers showcase games in the convention center’s Concourse Hall.

For years, E3 has been the biggest gaming event. Is it still true?

The success of the trade show depends on who is willing to show up. While the Covid-19 pandemic has hampered all in-person gaming events, E3 was hit particularly hard. The trade show canceled its event in 2020, transitioned to a fully virtual showcase in 2021 (when it was renamed the “Electronic Entertainment Experience” to reflect the move), and announced an in-person event in 2022 that was later changed to in-only. line. and eventually canceled altogether.

Meanwhile, other events such as The Game Awards and Summer Game Fest have risen to prominence. Both are hosted and hosted by long-time E3 presenter Geoff Keighley until 2020, when he announced that he would not be returning to the trade show, citing concerns about a lack of innovation from him. Keighley’s Summer Game Fest in 2021 was a resounding success: the show received more than 25 million live streams with a peak of 3 million concurrent viewers worldwide, according to figures shared with The Washington Post, and featured the first Gameplay reveal of FromSoftware’s mega hit “Ring of Elden”. Despite both Summer Game Fest and E3 being scheduled for June 2023, Keighley has maintained that the two events are not in competition.

Although E3 has repeatedly mentioned the pandemic for its event planning problems in recent years, cracks were already forming before the global shutdown orders came into play. Sony and Electronic Arts have been absent from E3 since 2019, opting to rely primarily on internal conferences.

Despite a lukewarm 2021 event and an increasingly crowded landscape, E3’s relevance and impact are still undeniable. But its hibernation for the past few years has given other exhibition events a window to proliferate and grow. For E3 to maintain its prestige, it must succeed in its plan to be a trade show for industry insiders as well as a celebration of upcoming releases for fans.

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